Priceless Caterings: Comprehensive Rebranding Project: A Case Study
The Client: Priceless Caterings
The Directive: The client requested “a new logo.”
What they truly desired: A complete brand overhaul—not just a new name, but a revitalized identity for their well-established and cherished catering business.
Originally designed in 2011, the Priceless Caterings logo had gone unchanged. While its grey and yellow color palette was trendy at the time, it now felt outdated. The logo had several issues, primarily its lack of contrast and versatility for applications on signage, prints, and uniforms.
Owners Lisa and Duane also needed a more functional website that accurately highlighted their current offerings and menus. Their previous site was essentially a minimalistic landing page with basic details.
What they received:
We delivered a complete rebranding suite to Lisa and Duane, including a fresh logo that balances a cute aesthetic with sophistication. Shaped like a cloche and topped with a heart, the logo represents their passion for food and the partnership of a husband-and-wife team.
Brand Guidelines: We provided a timeless color palette featuring sophisticated black and white with elegant gold accents—demure yet bold.
Additionally, we established a set of fonts and logo guidelines to ensure consistent usage across all platforms.
They received a new SEO-optimized WordPress website that’s visually stunning, mobile-friendly, and showcases their new logo prominently.
We claimed all their social media profiles, ensuring they were linked and populated with the fresh brand elements. This way, no matter where people found them online, it was clear they were interacting with the official Priceless Caterings accounts.
To capture the essence of their business, we conducted a high-quality video shoot, creating a “Your Business Story” brand video to feature on their homepage and across their social media channels. This video tells their story—who they are, what they do, and the value they provide. We also interviewed them for a "Founder's Story" video, offering a personal glimpse into the faces behind the brand, which is embedded on their “About Us” page and shared on their social media.
From the footage gathered during our video shoot, we produced a collection of engaging stills and catchy reels to populate their new social media channels for the rebranding launch.
We wrote three SEO-optimized articles to highlight their catering expertise and improve their website's rank for relevant search terms.
Fast forward one year since commencing Emotional Content’s rebranding initiative with Priceless Caterings, and the results have been significant.
Priceless Caterings Year-Over-Year Numbers:
January 2025 compared to January 2024 (old website still active):
51.7% increase in viewership of Priceless Caterings’ Google Business Profile
40.2% increase in appearances in search results
58.6% increase in website clicks from the Google Business Profile
46.2% increase in interactions with the Google Business Profile
The evidence speaks for itself.
What they received was truly PRICELESS.
LET’S WORK TOGETHER!
If you’re a business looking to differentiate yourself and truly stand out from the competition, reach out to us today to schedule a discovery call. We’re here to help elevate your brand!